If you fear it, you should probably do it (inspired by Pablo Picasso)
Eliminate everything that is not essential (Jason Fried)
Find what you love. If you haven’t found it, keep looking. Don’t settle. (Steve Jobs)
Focus religiously on making a really great product (Jonathan Ive)
... In 25 words or less (Phil Knight)
Build on your strengths, don’t obsess about your weaknesses (First, break all the rules)
A good idea is always simple and self-evident (Janus Friis)
Forget about advertising and pictures of smiling people (Malthe Sigurdsson, Skype)
If the idea is powerful enough, you don’t launch it, you just release in into the wild (Janus Friis)
If it’s worth doing, it’s worth doing well (Mærsk McKinney Møller)
Everything should be made as simple as possible, but not simpler (Albert Einstein)
PR is better than marketing (Martin Thorborg)
Share stories where you’re the example case (David Heinemeier Hansson)
Own your business, don’t work in it (Tim Ferriss)
Fill an existing demand, creating a new demand is really hard and slow (Tim Ferriss)
Communicate the main benefit of your product in one sentence (Tim Ferriss)
Define your target customers, then come up with a product for them, not the other way around (Tim Ferriss)
Market and sell your product before you build it (Tim Ferriss)
Take an existing product and make it easy and convenient and cheap
Borrow a success strategy from someone who’s already done it – people are usually willing to share (Sofia Manning)
Design for yourself, make something for which you’re the customer – it’s cheaper and your product will be better (David Heinemeier Hansson)
Go after the global market from day one
Start with the smallest possible trial balloon to test the market
Collect emails from day one
Make no little plans – set goals that really motivate and inspire you and others (Daniel Burnham)
Always give your best, even to the small jobs (Dale Carnegie)
Do what makes you come alive (Harold Whitman)
Branding has become emotional, and depends on the trust of both your customers and employees (Howard Schultz)
Build products that market themselves (Jeff Hicks)
It’s better to have half a product with a brutal triage of features at launch than to have a half-assed product (Ram Shriram inspired by Jason Fried)
Seek outside feedback. As you start building the product, don’t assume that you know all the answers (Chad Hurley)
Attention to detail matters (Andre Agassi)
You have to understand who you are and figure out a way to communicate it (Andre Agassi)
Find out how to get the most out of yourself (Andre Agassi)
Consumers seek an enduring emotional connection with the companies they patronize based on trust (Howard Schultz)
Invest in things that interest you or in things that you want (Richard Branson)
I will accomplish the goals I’m supposed to (Sofia Manning)
I do my best every day, and that’s good enough, the results are not up to me (Sofia Manning)
Pay attention to the customer, not the competition (Jim Sinegal)
Don’t issue press releases. build great products, clearly communicate the benefits of the products, and tell a story people want to read. (Jason Fried)
Only hire people you like. See their potential. Look for character. (Jason Fried)
Magic is much easier to come by when you don’t have enough time, enough money, or enough people. I like easy magic, so I like holding on to the constraints that delivers just that. (David Heinemeier Hansson)
Promote by sharing what you do and how you do it (Jason Fried)
Make sure your product is valuable and useful, not just cool. (Jason Fried)
Focus on the user and all else will follow (Larry Page)
It’s best to do one thing really, really well (Larry Page)
Great just isn’t good enough (Larry Page)
Never count on making a good sale when investing. Have the purchase price be so attractive that even a mediocre sale gives good results (Warren Buffet)
Be fearful when others are greedy and greedy when others are fearful (Warren Buffet)
The key to successful investing is the purchase of shares in good businesses when market prices are at a large discount from underlying business values (Warren Buffet)
If just one person can do this, so can you.. it’s just a matter of finding out how (Nick Smith)
Stop believing your inner dialog (Sofia Mannings mysterious indian teacher)
Focus on the things that won’t change (Jason Fried)